Trendspotting

Trendspotting is the collecting and interpreting of data to find patterns and possible trends. It is used for thinking and speculating about the future and what opportunities it can bring.

01.

COLLECT DATA

ASSESS

Collect reliable data to analyze. How is the trend affecting different industries and regions?

02.

IDENTIFY PHASE

EVALUATE

Is it an emerging, growing, or mainstream trend? Is it a micro or macro trend, or maybe even a megatrend, or is it just a fad?

03.

POTENTIAL IMPACT

DETERMINE

Is it possible to understand the trend and where it will lead? Is the trend worth reacting to and acting on, or should it be ignored?

04.

OPPORTUNITIES

DECIDE

If the trend is interesting enough to act on, how do we approach it?

ROTH RESILIENT

Roth Resilient is a digital technology hub and multidisciplinary network, focusing on technology, innovation, future thinking, trendspotting, and problem-solving.